|INDUSTRY||Distribution and Retail|
|PLATFORM||Dynamics for AX 2012|
|PRODUCTS||Flintfox Trade Revenue Management (TRM) for AX & RMx Performance Pricing|
This company is the nation’s largest wholesale distributor of nursery, irrigation, outdoor lighting, landscape supplies, fertilisers, turf protection products, grass seed, turf care equipment, and golf course accessories.
Through a network of approximately 470 local branches, across 44 states and five provinces, the company offers more than 100,000 landscaping products.
The company sells its goods exclusively via Point of Sale systems and was facing challenges in delivering real time pricing across all its stores with using its existing system.
The company offers custom pricing for most of its 300,000+ customers adding an extra layer of complexity to identify the correct price for each customer and products, and products when they are checking out at the store.
An eCommerce website was being implemented as a new sales channel and a solution was needed that would enable custom pricing online. This required a large additional load on the current pricing engine and the number of concurrent users looking for pricing information was expected to increase significantly. Additional challenges included:
In summary, a combination of the outlined price management challenges together with rapid business growth resulted in the company seeking a more modern and efficient solution to manage their pricing process.
The company chose to replace their existing POS system, with ‘TRM for AX’, Flintfox’s Trade Revenue Management solution for Dynamics AX. This was also supercharged with the RMX Performance Pricing engine for ultra-fast pricing calculations. The implementation project was divided into two stages:
The company now benefits from: