O’Brien AutoGlass is one of the largest automotive products retailers in Australia, servicing hundreds of thousands of motorists every year nationwide.
O’Brien AutoGlass offers a vast array of products to customers in four market segments - cash, insurance, warehouse, and fleet customers. With seven main product types plus the four different market segments, a significant amount of maintenance and visibility for their complex pricing was required.
In addition, O’Brien AutoGlass also uses customer, product and transaction attributes adding further complexity to their pricing. Attributes such as ‘Insurance’ aligns insurance customers with their insurance company and determines which way the pricing will flow through the Price Model. The way in which the market segments, product types, and attributes group together to drive pricing was also extremely difficult to maintain.
They sought a solution to solve additional challenges:
O’Brien AutoGlass selected Flintfox's TRM for AX solution, with the RMx Performance Pricing engine to speed up the process of providing an accurate price quote to a customer in real time, regardless of whether they are in-store, over the phone or at an authorised dealer. With real time pricing they are now able to provide quotes to their customers almost instantly, greatly reducing the time spent responding to price inquiries and issues around inconsistent or inaccurate pricing.
To cater for the complexity of their pricing, they are able to base the rules on date, type of discount (list, net, $, %, range), or promotion to any customer or grouping on any selection of products. Using their Customer Relationship Management system for providing quotes, TRM for AX ensures that the company receives the pricing quickly, sending it to the ERP via the sales order.
TRM for AX with RMx Performance Pricing delivers: