The Solution
New Belgium decided to go with a combination of an ERP system and the Flintfox Trade Revenue Management solution to manage their trade spend more effectively and enhance relationships with their customers. The Flintfox solution allows them to apply rule-based pricing configuration that supports volume-based and percentage discounting, eliminating the need to track discounts through the use of spreadsheets and bi-weekly updates emailed to their sales teams.
New Belgium discovered that the revenue management solution could be used not just at the customer item level, but also at the site item level to help with the forecasting of production at their new facility in Asheville, North Carolina. They are able to plan what item combinations are going to be made in Colorado and what will be made in North Carolina before the new brewery has even been completed. New Belgium is able to efficiently track their monthly liabilities through bulk price requests that can be used to retrieve the price for multiple combinations of customers or products and transaction in one batch.
This allows the business to manage its cash flow around invoices far more effectively as estimates are a lot more accurate. This is an essential feature as the company has relied on Excel spreadsheets in the past to pull pricing for orders and products, which was time consuming and inefficient.
Flintfox Trade Revenue Management software has simplified the way New Belgium Brewery conducts its sales and operations.
New Belgium Brewing now has the ability to:
- Forecast production for both the Colorado and Asheville breweries
- Utilise Flintfox in FY 2016 Budget planning so that they can leverage the revenue management intelligence to accrual forward in time
- Allow the Sales team to focus on selling rather than balancing excel spreadsheets at the end of every month
- Update deals and promotions as they happen, without changes having to be made manually across their systems
- Track liabilities efficiently and effectively manage cash flow around invoices
- Analyse the profitability of individual products and performance of promotions
