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building supplies customer success story

Mapei uses Flintfox to manage pricing,
promotions and rebates

Mapei
INDUSTRY Manufacturing
COUNTRY Italy
PLATFORM Microsoft Dynamics AX
PRODUCTS Flintfox for AX

Mapei is today’s world leader in the production of adhesives and chemical products for building. The Group now counts 79 subsidiaries with 67 production facilities in operation over 32 countries and 5 continents.

building supplies customers success story
building supplies customers success story

Why they chose Flintfox

  • A future proof and repeatable solution that will allow them to easily upgrade to Dynamics AX across all their locations.
  • An integrated and automated solution to manage incredibly complex pricing including price breaks and free goods that are different for every geography, customer group and item group.
  • An integrated and automated solution to manage promotions including off-invoice deductions, bill backs, high levels of price breaks and accrued promotions in certain geographies for large retailers.

The Challenge

The main challenge for Mapei was a legacy system that had endured hundreds of man hours of custom programming in order to add the functionality they needed to manage their complicated pricing and rebates. Mapei needed a standard solution that they could implement at the headquarters in Italy and then roll out across all their subsidiaries regardless of location.

With incredibly complicated pricing, the company needed a solution that could be integrated into their Enterprise Resource Planning (ERP) system and provide the right level of functionality without large amounts of customisations. Their previous solution had undergone enormous amounts of customisations in order to be able to handle the complex pricing that is different for every geography, customer group and item group. With accrued promotions in certain geographies for large retailers and high levels of price breaks, Mapei also needed a solution that could integrate into their ERP and automate their promotional activities.

The Solution

Mapei’s pricing is so complicated that the only option they had was to spend countless hours of programming again to create a solution, like they did in their old system, or find a solution from an external provider. Flintfox for AX is able to provide the functionality they need for both pricing and promotions out of the box with only minor enhancements needed for their most complicated deal, designated “Terra Bruciata” or “Scorched Earth”.

Flintfox for AX will improve and more accurately measure their trade spend impact and profitability. Mapei will also be able to maximize their trade spends effectiveness with advanced pricing and deal flexibility. Flintfox for AX will allow Mapei to gain full financial control on chargebacks and deductions as well as align their trade promotion budget with the actual spending.

By implementing Flintfox for AX, Mapei now have the ability to upgrade their Dynamics AX ERP easily and have a future-proof, repeatable trade and revenue management solution for all their subsidiaries around the world.

5 stars
"With Flintfox for AX we have a solution that will not only manage our rebates and promotions effectively but will allow us to roll out a standard solution across all our companies around the world."

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