Writing about their survey of trade promotion management processes, Sahir Anand, Senior Research Analyst of Aberdeen Group, says, "... Trade promotion excellence is not about reducing the amount of spend but primarily about improving its efficiency. Sixty-five (65%) of Best-in-Class and 75% of All others do not have executive mandate for trade promotion staff to integrate planning, execution and effectiveness analysis. Hence, the biggest challenge facing the CPG industry is getting senior leadership to shift its thinking and to view TPM as a cross functional marketing platform not a stand-alone tool.” more...(Aberdeen
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To dispense companies a single version of the truth, allowing improved performance and true control of their Trade Spend, Flintfox Trade+ solutions provide a synergistic platform for end-to-end trade promotion management, from budgeting to analysis. more...
So when trade promotions form a vital part
of
your go-to-market strategy, Trade+ allows you to focus on what is
probably your #1
controllable overhead by improving the efficiency and effectiveness of
all aspects of your trade spend. more...
New tool provides Microsoft Dynamics® TPM solution
The Trade+ for Dynamics solution runs
natively within Microsoft Dynamics
AX out of the box. This integrated solution allows much quicker
implementations with a resultant faster ROI.
"For consumer goods customers that are running their
business on, or evaluating Microsoft Dynamics AX, Flintfox’s
TPM solution should be a priority consideration," commented Hal Howard,
General Manager for Microsoft Dynamics.
more...
TPMA Viewpoint: What Am I Getting For My Trade Promotion Dollars?
In the trade promotion world, a great deal of attention is being paid these days to measuring results. This is quite understandable and quite proper, many billions are spent on trade promotion, and it is essential that the effectiveness of those billions be evaluated fully. more....Journal of Trading Partner Practices
Each year, Consumer Goods Technology uses a third party to survey executives from the leadng consumer goods companies to determine the rankings. More…
15 Jan, 2010
Flintfox gains new partner in Europe
Crimsonwing and Flintfox have entered into a partnership agreement to incorporate Flintfox’s Trade Promotion Management solution into Crimsonwing’s Microsoft Dynamics product portfolio for Consumer Goods implementations in the Netherlands and United Kingdom. More…
5 Nov, 2009
Flintfox joins Microsoft Partner Advisory Group
Microsoft have now facilitated the establishment of a Partner Advisory Group for their Distribution Solution Centre based out of New York, USA giving further validation to the extraordinary opportunity that exists today in the Distribution Industry. More…
3 Nov, 2009
Flintfox heading for NAV Directions
Flintfox are attending “Directions 2009”, the 5th annual conference for Dynamics NAV partners being held in Austin Texas November 11-14th. “With our Trade+ for Dynamics presently being integrated into NAV 2009, More…
Each year, Consumer Goods Technology uses a third party to survey executives from the leadng consumer goods companies to determine the rankings. More…
