Trade promotion management solutions - TPM for CPG / FMCG
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TPM - Single Version of Truth

Writing about their survey of trade promotion management processes, Sahir Anand, Senior Research Analyst of Aberdeen Group, says, "... Trade promotion excellence is not about reducing the amount of spend but primarily about improving its efficiency. Sixty-five (65%) of Best-in-Class and 75% of All others do not have executive mandate for trade promotion staff to integrate planning, execution and effectiveness analysis. Hence, the biggest challenge facing the CPG industry is getting senior leadership to shift its thinking and to view TPM as a cross functional marketing platform not a stand-alone tool.” more...(Aberdeen sub required)

To dispense companies a single version of the truth, allowing improved performance and true control of their Trade Spend, Flintfox Trade+ solutions provide a synergistic platform for end-to-end trade promotion management, from budgeting to analysis. more...

So when trade promotions form a vital part of your go-to-market strategy, Trade+ allows you to focus on what is probably your #1 controllable overhead by improving the efficiency and effectiveness of all aspects of your trade spend.  more...

Trade Promotion Management Loop

New tool provides Microsoft Dynamics® TPM solution

The Trade+ for Dynamics solution runs natively within Microsoft Dynamics AX out of the box. This integrated solution allows much quicker implementations with a resultant faster ROI. "For consumer goods customers that are running their business on, or evaluating Microsoft Dynamics AX, Flintfox’s TPM solution should be a priority consideration," commented Hal Howard, General Manager for Microsoft Dynamics. more...

 

  

Trade Promotion Management for Microsoft Dynamics

TPMA Viewpoint: What Am I Getting For My Trade Promotion Dollars?

     JTPP Online

In the trade promotion world, a great deal of attention is being paid these days to measuring results. This is quite understandable and quite proper, many billions are spent on trade promotion, and it is essential that the effectiveness of those billions be evaluated fully. more....Journal of Trading Partner Practices

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news

26 Jan, 2010

Flintfox receives Reader’s Choice Award

Each year, Consumer Goods Technology uses a third party to survey executives from the leadng consumer goods companies to determine the rankings. More…

15 Jan, 2010

Flintfox gains new partner in Europe

Crimsonwing and Flintfox have entered into a partnership agreement to incorporate Flintfox’s Trade Promotion Management solution into Crimsonwing’s Microsoft Dynamics product portfolio for Consumer Goods implementations in the Netherlands and United Kingdom. More…

5 Nov, 2009

Flintfox joins Microsoft Partner Advisory Group

Microsoft have now facilitated the establishment of a Partner Advisory Group for their Distribution Solution Centre based out of New York, USA giving further validation to the extraordinary opportunity that exists today in the Distribution Industry. More…

3 Nov, 2009

Flintfox heading for NAV Directions

Flintfox are attending “Directions 2009”, the 5th annual conference for Dynamics NAV partners being held in Austin Texas November 11-14th. “With our Trade+ for Dynamics presently being integrated into NAV 2009, More…

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