Although trade spend represents the #1 controllable overhead for most Consumer Goods businesses, there has been relatively little focus on improving the efficiency and effectiveness of trade promotions.
Yet while trade promotions remain a vital part of their go-to-market strategy, many CG companies simply utilize a 'seat of the pants' approach to manage a spend that now averages a staggering 16% of their revenue. There is a better way - More...
- was just one of the messages from Microsoft to attendees in New Orleans last week for the 2009 Convergence USA conference. More…
6 Mar, 2009
Triplefin takes interest in Flintfox TPM
Triplefin, the Cincinnati based provider of supply chain solutions, looks to expand on its promotion execution and management capabilities with the addition of Flintfox USA to its group of companies. More…
28 Jan, 2009
New management to drive Flintfox’s global agenda
A management buy-out of Flintfox, a leading provider of trade promotion management (TPM) solutions in North America and Australasia for the last 15 years, will see the Auckland, New Zealand headquartered company extending its solutions and services to Europe and Asia. More…
14 Jan, 2009
Snack Brands ready for a Dynamic 2009
Snack Brands Australia are implementing new business systems, with the Trade+ Suite from Flintfox being used to manage all aspects of their extensive Trade Promotions. More…
