About ANB Canada
ANB is Canada’s leading distributor of Over-The-Counter healthcare and cosmetic products bringing niche global brands into all levels of Canadian retail.
The Canadian OTC market is worth over $40 billion and is a heavily regulated industry. ANB has been helping manufacturers navigate the sector for over 20 years, putting their brands into the hands of a new Canadian consumer market.
ANB’s story and Flintfox
Following a public listing, ANB started on a major growth path and needed a robust ERP to support the next phase of the business. ANB decided on Microsoft Dynamics 365 and chose Flintfox to support its digital transformation because of the company’s expertise in Microsoft Dynamics 365 and proven track record in enabling price execution for the most complex pricing strategies.
ANB had been operating a proprietary pricing system that relied on manual data input to track rebate and co-op programs, creating challenges due to time-consuming processes and natural susceptibility to human error.
With Microsoft Dynamics 365 and Flintfox intelligent pricing platform, ANB has been able to update and centralize its pricing, enabling immediate access and visibility to all data. This removed lengthy manual processes and spreadsheet management, in favor of precise automation. With the new system ANB has enhanced visibility of sales, rebates and co-op programs.
As well as improved visibility and day-to-day management, the company can now report on sales simply and quickly. New International Financial Reporting Standards (IFRS) compliance requirements that would have once been an onerous task can be managed with ease.
Tim Moore, COO, ANB Canada says: “We chose Flintfox because of the depth of its Microsoft Dynamics 365 knowledge as well as the team who understood our industry and needs. When it came to the pricing platform, Flintfox was able to deal with even our most complex and specific requirements, and had out-of-the-box functionality ready to deploy to suit our pain-points. I realized instantly Flintfox was the specialist we needed to manage the transition from our legacy system.”
ANB also needed a solution that would give a complete picture of its pricing on the customer side as well as insight into ANB’s indirect customers who purchase through wholesale. Flintfox enabled ANB to make informed price changes with confidence.
As ANB has continued to grow, including sales volumes and its rebate programs, the resources needed to manage the company’s pricing has stayed the same. ANB company has gained better control over co-op rates as well as transparency on exactly what programs are running, resulting in less margin leakage and fewer errors.
We have better visibility of sales margins and greater accuracy invoicing that is saving the business time and improving our cashflow.