The Egg-onomics of Easter

Welcome back, pricing people! As spring blooms, we’re exploring the egg-onomics of Easter.

Not-So-Hoppy Sales

In breaking news, bunny numbers are down. German chocolatiers have reported production of chocolate bunnies has droppped by 5%. These sweet treats cost between 0.5 and 1.5% more to make than classic bars due to their complexity, but manufacturers say the higher prices and lower demand were primarily due to high cocoa costs.

Scrambling for Alternatives

Over in the US, Americans were expected to shell out $23.6 billion on Easter festivities this year, but with egg prices reaching new heights, creative consumers hatched alternative plans. According to the New York Times, eggs were so expensive that Americans were dying potatoes for egg hunts this year.

Tariffs and Timing: The Sweet Spot

Meanwhile, at Geneva’s prestigious Festichoc festival, pricing was the conversation on everyone’s lips. With the US, Switzerland’s second largest export partner, imposing a hefty 31% tariff on Swiss goods, the price of some of the world’s most revered chocolate has risen faster than a soufflé this Easter.

And finally, one expert  revealed that consumers should in fact have put all their eggs in one basket. With pricing patterns showing that Easter egg prices climbed as the holiday drew nearer, it was wise to stock up early.

That’s all for this week, folks, but for more egg-spert pricing advice, come and talk to us today. Until next time, power to you, pricing people!