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This retailer selected Flintfox TRM and RMx Performance Pricing 

INDUSTRY Retail, CPG & Food Service
COUNTRY United States
PLATFORM Dynamics 365 Finance & Operations
PRODUCTS TRM & RMx Performance Pricing


This company is a San Francisco Bay Area based specialty coffee roaster and retailer. Since 1966, they have been offering superior coffees and teas by sourcing the best quality coffee beans and tea leaves in the world.

This company operates in over 200 retail locations in 11 states, and is sold in over 14,000 grocery stores across the United States.

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Why they chose Flintfox

This company was seeking a solution that would modernise their revenue management practices and centralise their price maintenance.

Flintfox has over 30 years of experience in the CPG and Food Service industry with many success stories. Having in-depth knowledge and a strong understanding of pricing complexity in this vertical, this company chose Flintfox TRM for D365 F&O with the RMx Performance Pricing engine.

Another major benefit of partnering with Flintfox is that their TRM solutions are embedded within Dynamics 365, AX and NAV. This provided them with the same user interface, tool set and ability to gain new pricing and rebate functionality much more quickly and easily.

The Challenge

Their ERP needed to be modernised as their pricing and promotions were being managed in multiple systems and spreadsheets. Without a single source of pricing truth it was difficult to accurately run their go-to-market channels as each had different pricing requirements.

With so many offline processes, there was too much risk involved in adding more channels as they could be exposed to greater pricing discrepancies and margin issues. Being unable to create new channels prevented them from tapping into new revenue streams and continue to scale the business.

The business encountered additional issues around accurately paying out commissions and bonuses. They set pre-determined sales targets as incentives for their teams, but due to the extensive in-house customisations and manual workarounds, they had difficulty determining what percentages needed to be paid out. Without a proper incentive program to entice their sales teams they were potentially facing unmotivated staff which in turn could affect their profitability.

The Solution

This company chose Flintfox TRM for D365 F&O  to centralise their source of pricing and to be able to deliver prices across multiple channels including eCommerce, DSD devices, ERP order entry and high volume EDI. This was enabled by RMx which not only supercharged pricing speeds but delivered prices over a simple web service/API outside Dynamics to any requesting application or device. RMx  calculates 5,000 accurate prices per second, true “hyper-speed”.

Implementing the TRM and RMx solutions eliminated the need for multiple systems and table-driven pricing. They now get instant, 100% accurate, real-time calculations for complex pricing activities across all channels.

Having a ‘best of breed’ automated solution to seamlessly calculate and manage their complex pricing, promotions, discounts and rebates saves them time, money and gives them the competitive edge they are looking for.

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