Articles on Trade Promotion Management
- TPM What Works Best? Answers to GMA Forum’s Trade Promotion Special question regarding Field-Sales-Focused vs Analytics-Focused Trade Promotion Applications.
- Where to focus CPG & Retail Investment The CPG Thought Leader Roundtable were asked - should it be on greater efficiency and driving more costs out, or driving sales? Or?
- Using Information to Win The Greenbrier issue of GMA Forum sought a prescription for stronger, more differentiated consumer appeal? Can loyalty card programs assist?
- The Future of Customer Management and Analytics Consumer Goods Technology magazine posed questions on ROI of marketing and promotion expenditures, keeping pace with data from RFID, and where are customer management tools heading.
