Press Release For immediate release Flintfox’s New Trade+ for Microsoft Dynamics™ AX goes Tropical. Auckland, New Zealand. - April 3, 2007 – Flintfox, a leading provider of solutions to manage pricing and trade channel promotions for manufacturers and distributors worldwide, today announced that S.M. Jaleel & Co Ltd, one of the largest soda and beverage manufacturers and distributors in the Caribbean, has purchased the Flintfox Trade+ system, thanks to the efforts of US based Winfosoft Inc, one of Flintfox’s strategic partners. S.M. Jaleel will implement Flintfox’s Trade+ for Dynamics AX to increase the trade promotional management functionality of Microsoft’s flagship ERP system - Microsoft Dynamics AX. “The level of interest we are getting in our new Trade+ product suite is unprecedented for the company” claims Paul Coote Flintfox’s Managing Director, a significant statement given Flintfox have been developing Trade Promotion Management tools for almost fifteen years. Trade+ is Flintfox’s fourth generation Trade Promotion Management (TPM) product. It utilizes the latest technologies from Microsoft ensuring seamless integration with Microsoft Dynamics AX – from sharing the same menu system, to extending the standard Customer and Product components, right through to real time posting of transactions. Dave Myers of Winfosoft Inc. who made the sale said “We identified early on in the sales process that Jaleels required functionality specific to Food and Beverage manufacturing and distribution. Being able to provide Jaleels with Flintfox’s latest TPM solution set - Trade+ was important in helping us win what was a highly competitive bid. When we’ve implemented at Jaleels they will have a full featured Trade Management solution that will make many larger companies envious. We are confident that our company can continue to win opportunities requiring advanced pricing or complete management of trade promotions when presenting the Flintfox Trade+ module.” About Trade+ for Microsoft Dynamics AX Microsoft Dynamics AX is a powerful and comprehensive business control and management system, providing extensive and specific functionality for manufacturers and distributors in the Consumer Goods sector. Trade+ for Microsoft Dynamics AX provides a comprehensive and market-leading solution covering Sales Administration and Finance. Additional Trade+ modules bring Sales Planning/Budgeting and Promotional/Trade Metrics to Microsoft Dynamics AX. Together, Microsoft Dynamics AX and Flintfox Trade+ actively support both manufacturers and distributors in the CPG industries. This includes suppliers of Consumer Products, Food and Beverage, Consumer Electronics and Durable Goods. These industries require special business functions to cope with the highly specific demands which arise from heavy use of Trade Promotions. Complete integration between Microsoft Dynamics AX and Trade+ modules means that the two systems operate as one, with single-point data entry for base and master files, complete financial integration and robust management of critical business processes such as pricing and deductions. Dynamics AX and Trade+ together provide a complete, closed-loop Sales and Trade Promotion Management Solution. About S.M. Jaleel & Co Ltd In 1924, S.M. Jaleel and Co. Ltd. from South Trinidad began making soft drinks. Four decades later they successfully compete in the Caribbean market with soft drink giants such as Coca Cola and Pepsi and hold the spot of number one distributor of soft drinks and fruit drinks in the Caribbean. The creation of a range of drinks that anticipate and satisfy consumer needs, the development of a distribution network that efficiently meets demanding trade requirements and the utilization of cutting -edge technology have all enabled S.M. Jaleel to lead. S. M. Jaleel's brands of soft drinks have been bottled in Trinidad, Barbados, St. Lucia, Mexico, Brazil and in Canada where it has a strategic alliance with COTT Beverages, the world's fourth largest soft drink company. Website: http://www.chubbysd.com About Flintfox Founded in 1987, Flintfox solutions add significant value to an organization’s business systems in specific focus areas. Manufacturers, distributors and OEM partners in the Consumer Packaged Goods and Medical Devices/Pharmaceuticals industries have been using Flintfox Trade Promotion, Contract Management & Pricing solutions since 1993. Flintfox’s experience produces focused solutions that allow their customers to continuously improve the quality, accuracy and speed of their planning, sales administration and analytic processes. Based upon this huge experience of systems development and implementation on a global stage, Flintfox’s latest offering… Trade+ for Dynamics AX ….has been developed specially as a dedicated module for Microsoft Dynamics AX customers who want and need a robust, full-service solution for Pricing and Trade Promotion Management. Trade+ for Dynamics AX is distributed, implemented and supported by select Microsoft Business Solution partners. Website: www.flintfox.com For further information contact: Pierre Bonny, pbonny@flintfox.com , Ph +64 9 477 0887 Microsoft Dynamics is a trademark of Microsoft Corporation.