In today’s competitive environment, manufacturers in the Consumer Packaged Goods [CPG] sector spend between 8-30% of their gross revenues on trade promotions. For these companies this expense represents the #1 controllable overhead in their business. Since 1993 Flintfox has provided solutions that assist in maximizing the effectiveness of this spend and stop painful profit leakage.

While a strong focus of management within CPG organizations has been to streamline the manufacturing and distribution chain, the control over pricing and promotion policies has seen comparatively little attention. The business tasks of budgeting, planning, execution, administration and evaluation of Trade Promotion activities have historically been separate processes. Furthermore the most widely used solutions used for administering and managing this huge expense, regardless of the size of the organization, are built using the lowly spreadsheet!

Now, with the emergence of many influences such as the pressure being placed on margins by dominant customer groups and statutory pressure for complete accountability, it is imperative that CPG organizations have fully integrated and detailed solutions to manage their trade spend. Trade+ for Dynamics AX provides a new rigor and structure to both establishing and managing promotional activity and pricing.

Functionality used by CPG manufacturers and distributors to manage their trade related spend is used to a lesser extent by those in Medical Device, Pharmaceutical and Consumer Electronics sectors, however additional features are required for those industries. For more information please refer to:

• Trade+ for Hi Tech (Consumer Electronics manufacturers/distributors)
• Trade+ for Life Sciences (Medical Device & Pharmaceutical manufacturers/distributors)

Download White Paper:
Trade Promotion Management for Microsoft Dynamics™ AX