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New tools solve growing TPM problem

Although trade spend represents the #1 controllable overhead for most Consumer Goods businesses, there has been relatively little focus on improving the efficiency and effectiveness of trade promotions. Yet while trade promotions remain a vital part of their go-to-market strategy, many CG companies simply utilize a 'seat of the pants' approach to manage a spend that now averages a staggering 16% of their revenue. There is a better way...More...

[see TPMA Benchmarking Initiative]

Some Flintfox Clients

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Aberdeen Group's "Responsive Trade Promotion Management Benchmark Report" suggested the TPM technology landscape lacks consolidation and is fragmented. This Market Alert assesses the impact of the Kineticsware acquisition on the overall competitive landscape and Kineticsware's TPM product lifecycle focus. Read Market Alert

TPMA Website

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