AMR Research's recent survey of 100 Consumer Product companies revealed that automation is the greatest gap for the industry in sales and marketing processes.
In their report “How Do You Win the Race To Improve Trade Effectiveness?” researchers Lora Cecere and Steve Steutermann confirm that "To grow market share, launch new products, and build brands, the average CP company spends 14% of revenue on trade." Their finding that automating trade promotion management can return 1% to 5% of the spend to the bottom line, reduce the time to analyze trade promotion effectiveness by 75%, and improve cash-to-cash cycles (improvement of invoice matching) by 40%." is of no surprise to us at Flintfox. And their statements that "there are significant opportunities to improve market share" and that "Leading companies should feel compelled to automate this function" certainly provide additional assurance to those acting now. more...(AMR sub required)
To assist companies to improve performance and gain true value of their Trade Funds spend, Flintfox TPM solutions provide a synergistic platform for end-to-end trade promotion management, from budgeting to analysis. more...
So when trade promotions form a vital part
of
your go-to-market strategy, Flintfox TPM allows you to focus on what is
probably your #1
controllable overhead by improving the efficiency and effectiveness of
all aspects of your trade spend. more...
Trade+ tool provides Microsoft Dynamics® TPM solution
The Flintfox TPM for Dynamics solution runs
natively within Microsoft Dynamics
AX out of the box. This integrated solution allows much quicker
implementations with a resultant faster ROI.
"For consumer goods customers that are running their
business on, or evaluating Microsoft Dynamics AX, Flintfox’s
TPM solution should be a priority consideration," commented Hal Howard,
General Manager for Microsoft Dynamics.
more...
TPMA Viewpoint: What Am I Getting For My Trade Promotion Dollars?
In the trade promotion world, a great deal of attention is being paid these days to measuring results. This is quite understandable and quite proper, many billions are spent on trade promotion, and it is essential that the effectiveness of those billions be evaluated fully. more....Journal of Trading Partner Practices
As markets become more competitive, the need to differentiate yourself as a manufacturer or distributor becomes more important, and so trade channel promotional activity in turn becomes more relevant. More…
13 Jun, 2011
Flintfox acquires US distributor
Flintfox International Limited are pleased to announce the acquisition of the business of Flintfox USA, a division of Triplefin LLC. The Flintfox USA entity was established just over 2 years ago to forge new distribution channels for Flintfox solutions in North America. More…
28 Mar, 2011
What a Ride!
Flintfox’s strategy to improve our partner awareness around advanced pricing and trade management outside of Consumer Goods is paying great dividends. While CPG remains our cornerstone, the additional opportunities our rich pricing and very configurable trade functionality brings to more general manufacturers and distributors of goods are increasingly recognised, More…
23 Mar, 2011
New Front Row strength added to Flintfox
Steve Peppler has joined Flintox International, as Vice President of Professional Services for the Americas. Steve has a rich history of providing advanced pricing and trade promotion management (TPM) solutions to many companies over the last 15 years. More…
