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Flintfox appoints industry veteran to head fast-growing TRM Division

Published: Fri, May 23, 2014

LeTicia Hallstead joins as new Vice President of Business Development – Flintfox Trade Relationship Management.

Flintfox International today announced the appointment of industry veteran LeTicia S. Hallstead. Ms. Hallstead is a highly experienced business strategy executive, and joins Flintfox as the company’s new Vice President of Business Development for the Trade Relationship Management (TRM) division.

Ms. Hallstead has more than 25 years of experience in software and professional services solutions sales, sales management and business strategy development. She comes to Flintfox from leading pharmaceutical brand support company, Triplefin, where she was responsible for strategic business development, marketing, and implementation.

Prior to Triplefin, Ms. Hallstead held senior executive sales roles with technology industry leaders including i2 Technologies; Dun & Bradstreet; Baan (now Infor); Software AG; and Computer Associates. Throughout her career, she has consistently demonstrated a client-centric focus resulting in delighted clients and increased sales and profitability.

“LeTicia brings a wealth of experience to Flintfox, not only in solution and enterprise software sales, but also a deep understanding of supply chain and business strategy.  Equally as important, her singular focus on delivering outstanding client satisfaction is a stellar match with Flintfox’s corporate culture of ‘bending over backwards’ to ensure our clients’ success.  We’re delighted to have LeTicia join our team leading the Trade Relationship Management (TRM) division,” says Flintfox CEO, Mike Ridgway.

Ridgway says Ms. Hallstead’s appointment will help the company continue to capitalize on the recent launch of its highly successful integrated Trade Relationship Management (TRM) solution –- “TPM for Microsoft Dynamics CRM”.

“The release of Flintfox's TPM for Microsoft Dynamics CRM has really been an industry game changer. We’ve long been leaders in providing Trade Promotion Management solutions that integrate with the wide range of ERP system our customers are using,” Ridgway says. “Now, forward thinking companies are looking for a broader solution than just TPM.  They need to be able to conduct full revenue management - and they want do it from within their CRM system as part of their normal workflow processes.”

Ridgway says a true Trade Relationship Management (TRM) solution provides an integrated, closed-loop Trade Promotions Management and CRM sales ecosystem that combines trade fund, promotion and relationship management and allows companies to manage their revenue processes from end-to-end.  “That’s what Flintfox has delivered with the Flintfox TRM for Microsoft CRM solution. And we’ve had huge interest from the market since we launched.”

Full release

Microsoft Convergence March 4th 2014

Published: Sun, February 23, 2014

Convergence is the premier Dynamics event bringing the entire Microsoft business community to life. It is where opportunity and innovation meet to deliver real business value and truly amazing customer experiences. It’s the chance to make key business connections and to discover the full potential of Microsoft Dynamics business solutions.

Biz Stone, Twitter co-founder and co-inventor, and Arianna Huffington, chair, president and editor-in-chief of The Huffington Post Media Group, will join together in the keynote.
With General Sessions & Concurrent Sessions, Deep Dive Sessions, Interactive Discussions & Roundtable Discussions taking place over the four days starting 4th March.

Not to mention the Convergence Experience Center, providing the Microsoft Solutions Experience, Expo Experience and Community Experience.
Please call at our new booth, #2515 and challenge us with your trade and promotional issues.Convergence2014

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