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Microsoft Convergence March 4th 2014

Published: Sun, February 23, 2014

Convergence is the premier Dynamics event bringing the entire Microsoft business community to life. It is where opportunity and innovation meet to deliver real business value and truly amazing customer experiences. It’s the chance to make key business connections and to discover the full potential of Microsoft Dynamics business solutions.

Biz Stone, Twitter co-founder and co-inventor, and Arianna Huffington, chair, president and editor-in-chief of The Huffington Post Media Group, will join together in the keynote.
With General Sessions & Concurrent Sessions, Deep Dive Sessions, Interactive Discussions & Roundtable Discussions taking place over the four days starting 4th March.

Not to mention the Convergence Experience Center, providing the Microsoft Solutions Experience, Expo Experience and Community Experience.
Please call at our new booth, #2515 and challenge us with your trade and promotional issues.Convergence2014

Flintfox leverages Microsoft Dynamics CRM to offer fully integrated TPM and CRM

Published: Tue, February 11, 2014

New “TRM” solution combines Trade Promotions Management and CRM into a single solution that redefines ease-of-use for companies requiring sophisticated TPM says CEO.

Flintfox's modular, ERP-agnostic, TPM solution is now available as a fully integrated solution inside Microsoft Dynamics® CRM.

Flintfox provides TPM solutions that enable its customers to dramatically reduce the costs and increase the effectiveness of their trade promotions activity and increase speed-to-market. Mike Ridgway, Flintfox’s CEO, says managing trade promotions can represent the second largest expense item for many manufacturers and is often notoriously difficult to manage and measure effectively.

“For many manufacturers managing their TPM activity efficiently and cost-effectively means the difference between being profitable or making a loss,” he says.

“We’ve built our success on making it easy for our customers to integrate their TPM with whatever ERP system they use, so that their trade promotion activity is tightly aligned with their supply chain and expense planning and management. Now we’re providing tight integration with that other key repository of critical business data – the corporate CRM system – by allowing customers to access their TPM from right inside Microsoft Dynamics CRM itself, or via the CRM for Outlook plugin.”

“Making it available inside the tool that sales teams, sales managers, marketing teams and everyone use every day means it’s easy to access and easy to use,” says Ridgway. “It allows us to provide all this functionality in a user-interface that everyone understands – because it’s Outlook. So all the tools and information that those involved in the management of trade promotions need are at their fingertips – customer information, email communications, ERP data and so on..”

Ryan Robichaud, Director CRM Operations at Flintfox, says customer feedback on the Microsoft Dynamics CRM version of Flintfox TPM has been extremely positive. “Customers are really excited that they can do all their TPM-related activities such as building trade agreements, viewing promotional calendars, volume planning and forecasting, accruals management, and managing claims and deductions right from inside the Outlook interface they’re used to.”

“We kept it quiet for a while, because every customer we mentioned it to wanted it yesterday,” Robichaud says, “and we wanted to make sure that we had time to build a great product and be ready for the pent-up demand for this tight integration between TPM and CRM.”

“Actually we’ve really created a new category – Trade Relationship Management – with this release,” says Robichaud, “though we don’t really need yet another acronym,” he jokes.


Robichaud says Flintfox’s TRM for Consumer Goods is available now, and companies wanting to find out more about it can visit



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