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Microsoft Excel – Impeding the Growth of the CPG Business?Published: Wed, June 13, 2012 | |
 | Gordon Darling is responsible for the Flintfox TPM for Dynamics CRM product, having previously built a number of solutions based upon Dynamics CRM. Today he outlines the reasons why he considers that CPG companies attempting to manage their trade promotions using spreadsheets are selling themselves short. Indeed they are probably slowing up their growth by using a cheap, yet in many ways inappropriate tool, to manage around 17% of their revenue - the funds they would typically channel to trade promotional activities. A whole lot of money to manage without any inbuilt controls, auditability, scalability... |
