The configurability of Trade+ for Dynamics AX combined with the diverse industry experience of Flintfox’s implementation teams is again being put to good use by another three new clients who don’t at all fit the mould of ‘typical CPG company’.

However, Delano Minnesota based Landscape Structures Inc., renown as leading commercial playground equipment manufacturers, who have designed, made and installed around 50,000 playgrounds worldwide since 1971, chose Trade + to address a number of pricing complexities they share with many CPG operators.

On the other hand Lifetime Products, who apply innovation and cutting-edge technology in plastics and metals to make tables, chairs, sporting goods, storage containers and sheds, are more like a “typical durable goods company” who in addition to pricing challenges characteristically utilize Flintfox’s Trade+ to manage the promotional, rebating, commission and deduction/claim settlement aspects of their trade channel relationships.

Manufacturer and distributor of products for the automotive aftermarket sector, California based Kraco Enterprises is also stepping up its disciplines in managing trade spend. Implementing Trade+ for Dynamics at its affiliate Auto Expressions will assist to optimise returns for all their trade promotional efforts, which in common with most in the Consumer Goods Durables are considerable.

From Flintfox’s perspective it is great to again receive recognition for the depth of trade functionality we bring to companies like these, who according to the TPMA, spend on average 17% of their revenues promoting via their trade channels. So we are very pleased to welcome these three, and our other new customers, to the Flintfox fold, and we look forward to assisting them all to get the most they can from all their trade promotional efforts.

Mike Ridgway, CEO here at Flintfox, says “Our Trade+ suite of solutions is proving increasingly relevant across a broader client base that we had imagined. As any market matures and becomes increasingly competitive the need for a robust, accountable, measurable solution is critical as evidenced by our exponential growth”