Hands AS of Norway and Flintfox International have entered into a partnership agreement to incorporate Flintfox’s Trade Promotion Management solution into Hands’s Microsoft Dynamics product portfolio for Consumer Goods implementations.

Hands is a Microsoft Business Solutions Gold Certified partner and the largest reseller of Microsoft Dynamics solutions in Norway. They develop complete solutions based on standard software that is optimally adapted to the needs of individual industries, working with partners who are among the strongest in the market, and combine these strengths with their own development and industry knowledge.

“The extension of our product portfolio with Flintfox’s award winning solution for managing complex pricing and trade promotional activities allows us to offer much deeper functionality, particularly for customers manufacturing and distributing consumer goods”, said Terje Gårdsmoen, Director of Trade & Logistics with Hands. “With the complexities of pricing arrangements in the modern supply chain, and the spend on the trade channel now at an all time high for consumer goods companies, the business area of Trade Promotions can now be much better managed than in the past. Customers around the world using Flintfox solutions offer everyday proof that improving the effectiveness of promotional activities with good planning, combined with increasing the efficiency of the processes to manage the activities do contribute substantially to an organization’s profitability.”

Mike Ridgway, Flintfox CEO, says “We’re thrilled to see that management of trade spend is increasingly seen as a critical component to effective financial management.”

Full Release