Crimsonwing and Flintfox have entered into a partnership agreement to incorporate Flintfox’s Trade Promotion Management solution into Crimsonwing’s Microsoft Dynamics product portfolio for Consumer Goods implementations in the Netherlands and United Kingdom.

Crimsonwing is a Microsoft Dynamics Gold Partner offering Microsoft Dynamics AX and NAV solutions to customers in the Consumer Goods and Media & Entertainment industry segments in the UK, The Netherlands and Malta.

“In our effort to focus on solving business issues for our customers, the extension of our product portfolio with Flintfox’s award winning solution for Trade Promotion and Price Management was a logical next step”, said Aad de Jonge, Crimsonwing’s Microsoft Dynamics practice leader. “With spend on the trade channel now at an all time high for consumer goods companies distributing their goods through retail chains, the business areas of Trade Promotion and Advanced Pricing management deserve much more attention than in the past. The wide use of Flintfox solutions offer everyday proof that improving the effectiveness of Promotions with good planning, combined with increasing the efficiency of the processes of managing these promotions and prices contributes substantially to an organization’s profitability.”

Mike Ridgway, Flintfox CEO, says “It has been extraordinary to see the enthusiasm with which our Trade Promotions Management software is being received internationally by the Microsoft eco-system and there is no doubt our future success will be dependent on the Microsoft partners with whom we are forging great relationships. To be able to now focus our attention on the European market, this is another mile stone for us and will represent a beachhead for our expansion across Europe.”

Ridgway added that “Trade Promotions Management has proved a headache for consumer products companies in mature markets around the world and we’re delighted to be providing the aspirin.”

Crimsonwing Contact:
Aad de Jonge
Office: +31 (35) 655 44 80
Cell: +31 616033993
Email: adjonge@crimsonwing.com
Website: http://www.crimsonwing.com/