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The Race To Improve Trade Effectiveness

AMR Research's recent survey of 100 Consumer Product companies revealed that automation is the greatest gap for the industry in sales and marketing processes. In their report “How Do You Win the Race To Improve Trade Effectiveness?” researchers Lora Cecere and Steve Steutermann confirm that "To grow market share, launch new products, and build brands, the average CP company spends 14% of revenue on trade." Their finding that automating trade promotion management can return 1% to 5% of the spend to the bottom line, reduce the time to analyze trade promotion effectiveness by 75%, and improve cash-to-cash cycles (improvement of invoice matching) by 40%." is of no surprise to us at Flintfox. And their statements that "there are significant opportunities to improve market share" and that "Leading companies should feel compelled to automate this function" certainly provide additional assurance to those acting now. more...(AMR sub required)

To assist companies to improve performance and gain true value of their Trade Spend, Flintfox TPM solutions provide a synergistic platform for end-to-end trade promotion management, from budgeting to analysis.  more...

So when trade promotions form a vital part of your go-to-market strategy, Flintfox TPM allows you to focus on what is probably your #1 controllable overhead by improving the efficiency and effectiveness of all aspects of your trade spend.  more...

 Trade Promotion Management Loop

New tool provides Microsoft Dynamics® TPM solution

The Flintfox TPM for Dynamics solution runs natively within Microsoft Dynamics AX out of the box. This integrated solution allows much quicker implementations with a resultant faster ROI. "For consumer goods customers that are running their business on, or evaluating Microsoft Dynamics AX, Flintfox’s TPM solution should be a priority consideration," commented Hal Howard, General Manager for Microsoft Dynamics. more...

 

  

Trade Promotion Management for Microsoft Dynamics

TPMA Viewpoint: What Am I Getting For My Trade Promotion Dollars?

     JTPP Online

In the trade promotion world, a great deal of attention is being paid these days to measuring results. This is quite understandable and quite proper, many billions are spent on trade promotion, and it is essential that the effectiveness of those billions be evaluated fully. more....Journal of Trading Partner Practices

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15 Dec, 2009

TPM - Single Version of Truth

Writing last year about their survey of trade promotion management processes, Sahir Anand, Senior Research Analyst of Aberdeen Group, says, “… Trade promotion excellence is not about reducing the amount of spend More…

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