To better support their customers and prospects Flintfox has set up office in Sydney, Australia. According to Flintfox International CEO Mike Ridgway, “the new base will also allow us to better leverage our global relationship with Microsoft, which is very much centered on providing specific Trade Promotion Management (TPM) functionality for Microsoft Dynamics solutions used in the Consumer Goods sector.”

Ridgway says they also expect to unlock further opportunities for Flintfox TPM software solutions in the wider Australian FMCG arena. “Having such a seasoned operator as Nick Gray to head Flintfox in Australia is great for us, our customers and for manufacturers struggling to contain their spend on the trade channel”, said Ridgway, adding that “Australian consumer goods manufacturers are often forced to spend way over 20% of their revenue on Trade Promotions within their sales channels, considerably more than their counterparts in the US and Europe have to, and we want to help them get the best possible return on this ongoing investment”

Nick Gray, who has for many years helped customers solve complex business issues with advanced software says that “Trade Promotion Management is a part of business that has been largely ignored by both ERP and niche solution providers in Australia, so this area presents a fantastic opportunity for us to demonstrate a unique value proposition. Our offerings deliver solutions that enable companies to finally get a handle on their trade spend, at the same time providing a great return on investment.”

Gray also made clear he was delighted to represent the Trade+ solution as it provides tools to manage the entire trade promotions lifecycle, and he sees a huge need for a solution like this in Australia. He says that “Flintfox’s Trade+ for Dynamics in particular, is a version fully integrated with Microsoft’s flagship ERP business system, Dynamics AX. Combined, these provide a very comprehensive solution for FMCG and other companies who make extensive use of trade promotions.” Gray is looking forward to helping resellers of Microsoft Dynamics provide a more complete solution to such companies.