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The Race To Improve Trade Effectiveness

AMR Research's recent survey of 100 Consumer Product companies revealed that automation is the greatest gap for the industry in sales and marketing processes. In their report “How Do You Win the Race To Improve Trade Effectiveness?” researchers Lora Cecere and Steve Steutermann confirm that "To grow market share, launch new products, and build brands, the average CP company spends 14% of revenue on trade." Their finding that automating trade promotion management can return 1% to 5% of the spend to the bottom line, reduce the time to analyze trade promotion effectiveness by 75%, and improve cash-to-cash cycles (improvement of invoice matching) by 40%." is of no surprise to us at Flintfox. And their statements that "there are significant opportunities to improve market share" and that "Leading companies should feel compelled to automate this function" certainly provide additional assurance to those acting now. more...(AMR sub required)

To assist companies to improve performance and gain true value of their Trade Spend Flintfox Trade+ solutions provide a synergistic platform for end-to-end trade promotion management, from budgeting to analysis.more...

So when trade promotions form a vital part of your go-to-market strategy, Trade+ allows you to focus on what is probably your #1 controllable overhead by improving the efficiency and effectiveness of all aspects of your trade spend. more...

New tool provides Microsoft Dynamics® TPM solution

The Trade+ for Dynamics solution runs natively within Microsoft Dynamics AX out of the box. This integrated solution allows much quicker implementations with a resultant faster ROI. "For consumer goods customers that are running their business on, or evaluating Microsoft Dynamics AX, Flintfox’s TPM solution should be a priority consideration," commented Hal Howard, General Manager for Microsoft Dynamics. more...

TPMA Viewpoint: What Am I Getting For My Trade Promotion Dollars?

In the trade promotion world, a great deal of attention is being paid these days to measuring results. This is quite understandable and quite proper, many billions are spent on trade promotion, and it is essential that the effectiveness of those billions be evaluated fully. more....Journal of Trading Partner Practices

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20 Oct, 2009

Flintfox International establishes Australian base

To better support their customers and prospects Flintfox has set up office in Sydney, Australia. According to Flintfox International CEO Mike Ridgway, “the new base will also allow us to better leverage our global relationship with Microsoft, which is very much centered on providing specific Trade Promotion Management (TPM) functionality for Microsoft Dynamics solutions used in the Consumer Goods sector.” More…

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features

The Race To Improve Trade Effectiveness

New tool provides Microsoft Dynamics® TPM solution

TPMA Viewpoint: What Am I Getting For My Trade Promotion Dollars?

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20 Oct, 2009