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The Race To Improve Trade Effectiveness

AMR Research's recent survey of 100 Consumer Product companies revealed that automation is the greatest gap for the industry in sales and marketing processes. In their report “How Do You Win the Race To Improve Trade Effectiveness?” researchers Lora Cecere and Steve Steutermann confirm that "To grow market share, launch new products, and build brands, the average CP company spends 14% of revenue on trade." Their finding that automating trade promotion management can return 1% to 5% of the spend to the bottom line, reduce the time to analyze trade promotion effectiveness by 75%, and improve cash-to-cash cycles (improvement of invoice matching) by 40%." is of no surprise to us at Flintfox. And their statements that "there are significant opportunities to improve market share" and that "Leading companies should feel compelled to automate this function" certainly provide additional assurance to those acting now. more...(AMR sub required)

To assist companies to improve performance and gain true value of their Trade Funds spend, Flintfox TPM solutions provide a synergistic platform for end-to-end trade promotion management, from budgeting to analysis. more...

So when trade promotions form a vital part of your go-to-market strategy, Flintfox TPM allows you to focus on what is probably your #1 controllable overhead by improving the efficiency and effectiveness of all aspects of your trade spend. more...

Trade+ tool provides Microsoft Dynamics® TPM solution

The Flintfox TPM for Dynamics solution runs natively within Microsoft Dynamics AX out of the box. This integrated solution allows much quicker implementations with a resultant faster ROI. "For consumer goods customers that are running their business on, or evaluating Microsoft Dynamics AX, Flintfox’s TPM solution should be a priority consideration," commented Hal Howard, General Manager for Microsoft Dynamics. more...

TPMA Viewpoint: What Am I Getting For My Trade Promotion Dollars?

In the trade promotion world, a great deal of attention is being paid these days to measuring results. This is quite understandable and quite proper, many billions are spent on trade promotion, and it is essential that the effectiveness of those billions be evaluated fully. more....Journal of Trading Partner Practices

news

28 Aug, 2009

Flintfox has BI Competency in own right

Flintfox first gained a Microsoft Business Intelligence Competency some years ago by providing customers with systems to extract data from their ERP transactional systems and place it into an OLAP Cube environment ready for analysis with ProClarity More…

18 Aug, 2009

Flintfox forms a Beachhead to Europe

Flintfox are taking a Trade+ for Dynamics roadshow to Scandinavia, beginning with a presentation at Microsolutions and Fullscope’s Copenhagen conference on 09/09/09 entitled “Pris og kampagnestyring i Dynamics AX”, or “Pricing and promotion management with Dynamics AX” in English. More…

7 Aug, 2009

Pris og kampagnestyring i Dynamics AX

Kom og se hvordan Dynamics AX og andre Microsoft løsninger kan hjælpe dig. More…

4 Aug, 2009

New US based TPM Partners

We are pleased to announce that additional respected members of the Microsoft Dynamics Partner ecosystem have recently teamed up with Flintfox. These partners are now able to provide complete and integrated Trade Promotion Management solutions for customers already using Microsoft Dynamics AX and for prospects upgrading to AX for their business system. More…

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features

The Race To Improve Trade Effectiveness

Trade+ tool provides Microsoft Dynamics® TPM solution

TPMA Viewpoint: What Am I Getting For My Trade Promotion Dollars?

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Industry Groups & News

Trade Promotion Management

Consumer Electronics

Life Sciences

Food & Grocery

Technology

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28 Aug, 2009

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