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The Race To Improve Trade Effectiveness

AMR Research's recent survey of 100 Consumer Product companies revealed that automation is the greatest gap for the industry in sales and marketing processes. In their report “How Do You Win the Race To Improve Trade Effectiveness?” researchers Lora Cecere and Steve Steutermann confirm that "To grow market share, launch new products, and build brands, the average CP company spends 14% of revenue on trade." Their finding that automating trade promotion management can return 1% to 5% of the spend to the bottom line, reduce the time to analyze trade promotion effectiveness by 75%, and improve cash-to-cash cycles (improvement of invoice matching) by 40%." is of no surprise to us at Flintfox. And their statements that "there are significant opportunities to improve market share" and that "Leading companies should feel compelled to automate this function" certainly provide additional assurance to those acting now. more...(AMR sub required)

To assist companies to improve performance and gain true value of their Trade Spend, Flintfox TPM solutions provide a synergistic platform for end-to-end trade promotion management, from budgeting to analysis.  more...

So when trade promotions form a vital part of your go-to-market strategy, Flintfox TPM allows you to focus on what is probably your #1 controllable overhead by improving the efficiency and effectiveness of all aspects of your trade spend.  more...

 Trade Promotion Management Loop

New tool provides Microsoft Dynamics® TPM solution

The Flintfox TPM for Dynamics solution runs natively within Microsoft Dynamics AX out of the box. This integrated solution allows much quicker implementations with a resultant faster ROI. "For consumer goods customers that are running their business on, or evaluating Microsoft Dynamics AX, Flintfox’s TPM solution should be a priority consideration," commented Hal Howard, General Manager for Microsoft Dynamics. more...

 

  

Trade Promotion Management for Microsoft Dynamics

TPMA Viewpoint: What Am I Getting For My Trade Promotion Dollars?

     JTPP Online

In the trade promotion world, a great deal of attention is being paid these days to measuring results. This is quite understandable and quite proper, many billions are spent on trade promotion, and it is essential that the effectiveness of those billions be evaluated fully. more....Journal of Trading Partner Practices

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Industry Groups & News

Trade Promotion Management

TPMA Website
CPG Matters

Consumer Electronics

Inform
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Life Sciences

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Trade+ for Life Sciences

Food & Grocery

SmartBrief CPG News
GMA SmartBrief
The Grocer
Food Business Review
Household Product News
Health & Beauty News
Australian Food & Grocery Council

Technology

Consumer Goods Technology
 

news

28 Jan, 2009

New management to drive Flintfox’s global agenda

A management buy-out of Flintfox, a leading provider of trade promotion management (TPM) solutions in North America and Australasia for the last 15 years, will see the Auckland, New Zealand headquartered company extending its solutions and services to Europe and Asia. More…

14 Jan, 2009

Snack Brands ready for a Dynamic 2009

Snack Brands Australia are implementing new business systems, with the Trade+ Suite from Flintfox being used to manage all aspects of their extensive Trade Promotions. More…

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