Although trade spend represents the #1 controllable overhead for most Consumer Goods businesses, there has been relatively little focus on improving the efficiency and effectiveness of trade promotions.
Yet while trade promotions remain a vital part of their go-to-market strategy, many CG companies simply utilize a 'seat of the pants' approach to manage a spend that now averages a staggering 16% of their revenue. There is a better way...More...
Consolidation has come to the trade promotion management software industry: Kirkland-based Kineticsware is announcing that it acquired Flintfox, a big TPM player based in Auckland, N.Z. More…
KIRKLAND, WA–(MARKET WIRE)–Oct 7, 2008 — Kineticsware announced today that it has acquired Flintfox International Ltd., a leading provider of trade promotion management (TPM) solutions headquartered in Auckland, New Zealand. More…
8 Oct, 2008
US-based Kineticsware acquires Flintfox
Auckland-based Flintfox, a developer of business productivity software, has been acquired by Kineticsware, a US provider of trade promotion management software. Flintfox chief executive Mike Ridgway will More…
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Aberdeen Group's "Responsive Trade Promotion Management Benchmark Report" suggested the TPM technology landscape lacks consolidation and is fragmented. This Market Alert assesses the impact of the Kineticsware acquisition on the overall competitive landscape and Kineticsware's TPM product lifecycle focus. Read Market Alert
