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New tools solve growing TPM problem

Although trade spend represents the #1 controllable overhead for most Consumer Goods businesses, there has been relatively little focus on improving the efficiency and effectiveness of trade promotions. Yet while trade promotions remain a vital part of their go-to-market strategy, many CG companies simply utilize a 'seat of the pants' approach to manage a spend that now averages a staggering 16% of their revenue. There is a better way...More...

[see TPMA Benchmarking Initiative]

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news

3 Sep, 2008

Tasti to lead the way into 2009

Tasti Products of Auckland will be one of the earliest adopters of Microsoft Dynamics AX 2009 in New Zealand. Tasti, who chose New Zealand’s leading Dynamics AX implementation partner, Koorb Consulting, as their solution and service providers for the project, are at the same time implementing Flintfox’s Trade+ for Dynamics. More…

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Aberdeen Group's "Responsive Trade Promotion Management Benchmark Report" suggested the TPM technology landscape lacks consolidation and is fragmented. This Market Alert assesses the impact of the Kineticsware acquisition on the overall competitive landscape and Kineticsware's TPM product lifecycle focus. Read Market Alert

TPMA Website

TPMtoday

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