Trade promotions management solutions - TPM for CPG / FMCG
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New tools solve growing TPM problem

Feature Item Although trade spend represents the #1 controllable overhead for most Consumer Goods businesses, there has been relatively little focus on improving the efficiency and effectiveness of trade promotions. Yet while trade promotions remain a vital part of their go-to-market strategy, many CG companies simply utilize a 'seat of the pants' approach to manage a spend that now averages a staggering 16% of their revenue. There is a better way...More...

[see TPMA Benchmarking Initiative]



Some Flintfox Clients

 

news

16 Aug, 2008

Koorb Consulting Partners

Flintfox has appointed New Zealand based Koorb Consulting Ltd a Partner for their Trade Promotion management solutions. “With Koorb’s track record of over half of the Microsoft Dynamics AX (Axapta) installations in New Zealand combined with our latest tailored offering ‘Trade+ for Dynamics’ we are targeting local businesses as well as the off-shore multinationals our previous TPM solutions were devoted to” said Mike Ridgway, MD at Flintfox. More…

15 Aug, 2008

Legacy and Home-Grown Trade Planning Stall Trade Marketing ROI

Researchers Aberdeen Group report that 65% of manufacturers lack collaborative tools that aid visibility towards retail execution.

They surveyed more than 100 enterprises in July 2008 to determine the extent of coordination required between manufacturers and retailers towards building cogent and coherent trade promotion management (TPM) processes. The research revealed More…

8 Aug, 2008

Flintfox stretching out

Mike Ridgway has been appointed Managing Director of Flintfox International Limited, the company spearheading developments of solutions for manufacturers and distributors of Consumer Goods.

Mike is known in New Zealand for his start-up Sealcorp, which he led for 14 years, including taking it to $200m annual revenue, More…

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Responsive Trade Promotion Management

TPM for CPG

Aberdeen Group Market Alert

Aberdeen Group's "Responsive Trade Promotion Management Benchmark Report" suggested the TPM technology landscape lacks consolidation and is fragmented. This Market Alert assesses the impact of the Kineticsware acquisition on the overall competitive landscape and Kineticsware's TPM product lifecycle focus. Read Market Alert


TPMA Website

TPMtoday

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